We're 100% transparent about what's in our products!

Hey parents, all our products are made from four main ingredients: wood pulp from trees, purified & deionised water, plant & vegetable extracts and food grade preservative.

Unlike other brands, we don’t include nasty ingredients and try to cover them up with scientific-sounding terminology or chemical-induced jargon. Instead, we use 99% naturally derived ingredients from plant and vegetable extracts that are kinder to your baby’s skin and our planet. (We also provide a breakdown of each ingredient on the back of our packs — so you not only know what’s inside, but why!)

Take a look inside for yourself:

Wood pulp wipes: Plant-based, not plastic based

The cloth used for our wipes is made from wood pulp sourced from sustainable forests around Europe. It’s a natural by-product of furniture making and usually goes to waste. But thanks to some state-of-the-art recycling techniques, our team are able to transform this leftover material into a super-soft, non-woven, plastic-free material — one that’s perfect for baby’s sensitive skin.

Plus because wood pulp is a natural ingredient, our wipes are 100% biodegradable. In fact, they only take 60 days to decompose — unlike polyester wipes, which can take up to 500 years. (You’ll also be glad to know that our wipes are chlorine-free too!)

Purified & Deionised Water

There’s nothing more natural than water, and at Jackson Reece, we ensure only the purest water (or aqua as the other brands like to call it) goes into our products.

Our team makes this possible by purifying and deionising all our water — so you can relax knowing your baby is safe from any harmful bacteria.

Powerful, Plant Based Properties

By using tried-and-tested ingredients like aloe vera and chamomile, we rely on the healing power of nature to protect, soften and strengthen your baby’s delicate skin.

After years of working closely with paediatricians and eczema experts, we’re proud to be offering products free from alcohol, parabens, lanolin, fragrance, citrus-fruits, phthalates, phenoxyethanol or benzoates and other nasty chemicals that damage sensitive skin — and the environment.

Food-Grade Preservatives: The 1% man-made ingredient in our product

Preservative has become a bit of a bad word these days, but it doesn’t have to be. All wet products — especially those made for baby’s sensitive skin — needs a preservative system to stop mould and bacteria from developing.

The good news: our unique preservative system (potassium sorbate) is made to a food-grade standard which means it’s so safe you could eat it — though we can’t promise it would taste good! What we can promise though, is that it will keep our products, fresh, safe, and kinder to sensitive skin than the nasty chemical-heavy alternatives. (Such as phenoxyethanol or benzalkonium chloride that is used by some big brands, which can cause irritation and in some cases aggravate eczema).

What's not in our products?

Parents that use Jackson Reece products for their kids love our great natural ingredients and knowing there are no nasty surprises in our formulation. Here’s a full list of banned ingredients from our range (ingredients that most of the other big baby brands are still using to this day).

Alcohol / Parabens / Chlorine / SLS / SLES / Lanolin / Benzoates / Phthalates / Methylisothiazolinone / Propylene / Glycol / Phenoxyethanol / Triclosan

We pride ourselves on making products that are made Kinder By Nature: both for your baby’s sensitive skin and the planet!

100% Recyclable Packaging

Over the last few years, we’ve been working really hard to come up with a 100% recyclable solution for our packaging and thanks to a new innovative material we’ve done it!

Now all you have to do is simply pop your packaging into the recycling facility at your local supermarket, and it will be repurposed for another eco-friendly product someday soon.

How it all Started

When our own son Jackson was born with eczema, we tried almost everything to ease his pain — but we couldn’t find anything on the market that worked. So we set out on the journey of a lifetime to provide eco-friendly solutions for our baby and other parents just like you.

Find out More

Thanks to people like you choosing eco-friendly alternatives, we can turn the tide on the fight against climate change, and help keep our seas plastic-free.