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Natural Ingredients

You’ll only find natural and organic ingredients in Jackson Reece products, making them Kinder by Nature for everyone

At Jackson Reece, we’re very careful about what we put in our products, which is why we never use harmful chemicals or strong fragrances. We also don’t test on animals and always produce ph-balanced formulas which are kind to even the most sensitive skin. In fact, 99% of our ingredients are naturally derived, even our unique vegetable and plant-based preservative system, so our products are also suitable for vegans.

We’re upfront about all the ingredients we use, as we believe parents should know exactly what’s in the products they put on their children’s skin. That’s why you’ll find Plain English explanations of what these are and why we use them on all our packaging.

Every one of our wipes also uses 100% biodegradable, compostable and chlorine-free cloth made from wood pulp. That means you can be sure that every Jackson Reece product is both Kinder by Nature and kinder to nature.

Aloe Vera

The extraordinary healing powers of the Aloe Vera plant make it an important ingredient in the Jackson Reece formula. The leaves contain a gel which has an immediate healing effect on wounds and burns, acting like a protective coating on the skin and accelerating the healing process. It’s also a mild anesthetic and relieves pain and itching, stimulating blood-flow to reduce inflammation, swelling and redness.

Aloe Vera is also beneficial for skin conditions such as psoriasis, acne and eczema as the gel acts as a gentle moisturiser. It removes dead cells and can reduce scarring, while aloe vera gels and sprays are also used in the relief of arthritic pain in the joints and muscles.

Ylang Ylang

Ylang Ylang is every bit as exciting as it sounds. Found in the flowers of the Candanga Odorata this ancient oil has been used by humans for thousands of years. Famous for its ability to retain moisture and maintain the skin’s natural balance, it has a gentle, calming odour and some rather helpful antiseptic properties.

Purified Water

There’s nothing more natural than water and we make sure ours is expertly filtered water to ensure there’s no harmful bacteria lurking - just pure, clean water.

Tea Tree

Hailing all the way from Australia, tea tree oil is extracted from the leaves of the Melaleuca Alternifolia. We bring it a long way to ensure its natural goodness can be used in our products, as this fresh, aromatic oil can benefit all types of skin and is a very important ingredient.


Reflecting the fruity apple-like scent of the plant, chamomile means ‘earth apple’, which is derived from the Greek word khamaimēlon. You might be more familiar with it as an herbal tea infusion, but as a natural treatment for eczema and psoriasis, this clever little plant is also worthy of being included in our wipes.

Almond Oil

Mightily beneficial, almond oil is revered when it comes to health, beauty and, well, life in general. It comes from a species of tree native to the Middle East, the Indian subcontinent and North Africa. The oil from its edible and widely cultivated seeds is rich in Vitamin A and is kind to skin pores and follicles as well as being good for sensitive skin.

Argan Oil

Widely regarded as the beauty industry’s wonder ingredient, this totally natural plant oil is produced from the kernals of the Moroccan Argan tree. Used extensively to treat skin diseases and as a cosmetic oil for skin and hair, it moisturises, prevents flaking and nourishes.

Orange Oil

Yes, you guessed it, orange oil comes from oranges! A completely natural oil taken from the outer peel of the orange fruit, it has been highly sought-after for centuries because of its knack for boosting the immune system.

Widely used in beauty products and lotions because of its anti-bacterial properties and fresh, tangy scent, orange oil has long been a popular remedy in folk medicine throughout the

Mediterranean, India and China.

Avocado Oil

Avocados are having a moment, and not just because they’re nutritious and tasty… Avocado oil offers many benefits and is one of few edible oils which isn’t derived from seeds. Instead, it’s pressed from the fleshy pulp surrounding the pit of the avocado fruit. Having been extensively put through its paces, it’s now a much-valued ingredient in the cosmetics industry, thanks to its regenerative and moisturising properties.

Cocoa Seed Butter

You’ve probably consumed cocoa butter many times, as it’s used to make chocolate (and who doesn’t love chocolate?!), but this versatile little ingredient is also great for our skin.

Sometimes called Theobroma oil, cocoa butter is a natural, melt-able oil extracted from the cocoa bean. Rich in healthy, fatty acids, it’s an excellent treatment for naturally healing dry, sensitive skin. One of the most stable fats, it also has a beautiful velvety texture, pleasant fragrance and moisturising properties, which benefits chapped or burned skin and lips, as well as preventing dry, itchy skin.

Palmarosa Oil

Boasting immense medicinal benefits for the skin, Palmarosa oil is both sweet-smelling and powerful, so that’s a win-win in our opinion! Harvested in Ethiopia from a tropical wildgrowing grass, this lively oil has fresh floral fragrance notes of geranium and rose. It’s widely accepted to be beneficial to skin health through renewal and nourishment and also regulates skin moisture and oil production, so is beneficial to both dry and oily skin

All of the below chemicals are commonly found in cosmetics and toiletries, but you won’t find them in Jackson Reece products as they just aren’t very good for babies! This means that all our wipes and toiletries are ideal for use on those with delicate, sensitive or inflamed skin, as well as children suffering from eczema.


Alcohol strips the skin of its natural oils, often causing redness, irritation and inflammation. It can also stop skin’s natural ability to shed dead cells, which clogs pores. By leaving it out, our products are therefore ideal for use on delicate, sensitive or inflamed skin.


These destroy bacteria, so they’re strong and aggressive and are consequently a common irritant that we don’t think should be near a baby’s, or indeed anyone’s, skin.

Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

These are cheap, effective chemicals that can clean the skin, but they also strip it of its moisture, which aggravates sensitive skin.


This is a common ingredient in many cosmetics, but some people are allergic to it, so we left it out!


These are used to preserve cosmetics and as an antiseptic. They also can intensify the symptoms of asthma.


These chemicals make scents and colours last longer on the shelf, but some studies have shown that they can effect hormone levels, which we don’t think babies should be exposed to.

Methylisothiazolinone (MIT)

This preservative can cause allergic reactions and irritate the skin.

Propylene Glycol

This chemical stops water from escaping the skin, reducing its moisture factor. Studies show that it is not recommended for eczema sufferers.


This chemical has been banned by the French certification organisation Eco Cert.


An aggressive chemical used to control the growth of bacteria, this is regulated by the FOA and some studies highlight cancer concerns.

Petro Chemicals

This range of chemicals is derived from petroleum and so have no place in an environmentally friendly product.


Dries out the skin and can cause irritation.

Kinder to the Environment, Kinder to your Skin